Who are the 200 players taking part in
the tournament?
Statistical data collected at previous
events shows that
- The players range from 25 to 70 years of age. Most
are 30-50 years old.
- Male: 75%, Female: 25%
- Country of origin: USA -
85%, Poland - 12%, other - 3%.
- Over 80% of players
has college degree
- The overwhelming majority (98%)
is active professionally, making $35,000-$150,000
per year; $40,000-$60,000
on the average
- Only 15% follows ethnic mass
media on regular basis
Who is likely to take interest in the
tournament and follow it closely?
- Players' friends and family (estimated 2,000 people)
- Active tennis and golf players of Polish descent
and from the Old Country (estimated 5,000 people)
- Viewers and readers of Polish ethnic ethnic mass
media - since there are no other Polish-American
sports events of such caliber (estimated 30,000
people)
- Readers of sports periodicals in Poland
(no exact data available)
- Visitors to the website
(estimated 3,000 annually)
Overall, sponsors will be given access
to a segment of Polish-American market numbering ca.
35,000 people* and an indefinite number of people in
Poland who happen to be interested in either golf or
tennis.
*The number is lower than the
sum of the categories shown herein since those categories
overlap to some degree, e.g. part of the players'
family members can also be classified as readers
of Polish ethnic press.
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